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7 AI-powered products that you, as a content marketer should use in 2023

The previous year left the content marketing space abuzz with the release of ChatGPT. While ChatGPT is probably the most popular amongst many, it is a testament to the fact that the use of Artificial Intelligence (AI) in content marketing is becoming more and more crucial. From writing and editing to design and optimization, AI-powered products are transforming the way we produce and distribute digital content.

These tools assist you in creating more compelling content quickly, improve your writing and editing skills, aid you in designing, researching and optimising your content for higher engagement and search engine visiby.

Whether you're a seasoned professional or just starting out, read on to discover the AI-powered products that you should use in 2023 to enhance your content marketing strategies.


Synthesia is an AI-based video creation tool that allows businesses to create engaging and high-quality videos quickly and easily. The platform uses AI algorithms to analyse text and images, and generates professional-looking videos in a matter of minutes.

One of the key features of Synthesia is its ability to create videos automatically, which can save businesses a significant amount of time and resources compared to traditional video creation methods. Synthesia also lets you create video summaries, which can help businesses to deliver key messages quickly and effectively.

Pricing: Personal plan at INR 1999 per month (~ USD 12.50)


HubSpot is an inbound marketing and sales platform that uses AI technology to help businesses attract, engage, and delight customers. The platform provides an array of tools that help with SEO, blogging, social media, email marketing, and more.

One of the key features of HubSpot is its ability to provide personalised and relevant content to each individual visitor on a website. The platform's AI algorithms track user behaviour and provide tailored content that aligns with their interests and buying stage. This can help to increase website engagement and lead generation. HubSpot also offers a CRM tool

Pricing : Starter plans at $45 per month

Jasper is an AI-based text generation tool that uses machine learning models to help write and edit texts. It uses technology to analyse the text you've written, and it can help you to simplify, shorten and rewrite sentences and paragraphs, and make your writing clearer and more engaging for readers.

Jasper is versatile and can be used for various writing tasks such as blogging, website content creation, ad copywriting, and product descriptions. It can help to make the process of writing faster and more efficient by providing suggestions for phrasings, grammar, and tone.

Pricin: Free trial for 5 days, then starting $49 per month


Grammarly is an AI-powered writing assistant that helps to improve grammar, spelling, punctuation, and writing style. Its algorithms scan text and identify errors, providing suggestions and explanations to help users improve their writing.

One of the key benefits of Grammarly is its ability to identify and correct a wide range of grammatical errors. Whether you're working on an important business document or a blog post, Grammarly can help to ensure that your writing is polished and professional.

In addition to grammar and spelling, Grammarly also checks for style and tone of the text. Grammarly also offers a browser extension, which allows users to check grammar and spelling as they type, and a mobile app for on-the-go editing.

Pricing : Offers a free plan for individuals

Surfer SEO

Surfer SEO is an AI-powered SEO optimization tool that helps businesses improve their search engine visibility. The platform utilises machine learning algorithms to analyse the top-ranking content in a given niche or keyword, and provides users with data-driven recommendations to optimise their own content.

One of the key features of Surfer SEO is its ability to identify the common on-page SEO elements of top-ranking content. Surfer SEO also provides a comprehensive analysis of the user's competition, including backlinks and keywords, allowing them to identify opportunities to outrank the competition. Additionally, the platform offers a SERP Analyzer that helps users to understand the search engine result pages for a keyword.

Pricing: Basic plan starts at $45 per month

Answer the Public

Answer the Public is a keyword research tool that uses AI technology to help businesses understand what their target audience is searching for online. The platform generates a visual map of long-tail keywords and phrases, sorted by theme and question type, which can help businesses to identify valuable topics to create content around.

One of the key benefits of Answer the Public is that it helps businesses to understand the intent behind the keywords and phrases that their target audience is searching for, which can inform the creation of more effective and relevant content.

Pricing : Offers free search. Paid plans start at $99 per month

Yarnit is a digital storytelling and content creation platform that helps content marketers create high-quality and effective digital content quickly and easily. The platform not only assists you in writing content but also provides a design capability that allows you to generate, create and publish visual content.

One of the key features of Yarnit is its ability to recommend visual aids such as royalty free images and icons, music, quotes and research statistics for you to include in your content.

Yarnit also provides a wide range of editing and audit features to check your content for readability and impact to ensure that the content is polished, professional and on-point.

Facing writers’ block? Yarnit’s topic recommendation feature generates ideas for you to create your content on.

Pricing : Yarnit is in its beta version and is free to use

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AI-based tools are rapidly becoming an essential part of the content creation process for businesses of all sizes and industries. These tools have the ability to save time, increase productivity, and improve the quality and effectiveness of the content.

As content marketers, it's important to stay up-to-date with the latest AI-based tools to ensure that you are creating high-quality and effective content that reaches your target audience. Consider using a combination of tools to streamline the content creation process and improve results.

Do you know any other AI tools that are handy for content creators or marketers? Let us know in the comments below.

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