Features / Yarnit AI / Data & security

Experience the Future of Contextual Marketing with Yarnit AI

At Yarnit, we understand that the security of your data is paramount. As an enterprise-grade AI marketing platform, we prioritize safeguarding your information through a comprehensive security program. Our commitment to protecting your data from unauthorized access, use, and disclosure ensures that your content creation processes remain both secure and efficient.

Security You Can Trust

Yarnit’s security framework is designed to deliver robust protection at every level. From access control to data encryption, we implement industry-leading practices to keep your data safe. Our continuous monitoring and enhancement of security measures, coupled with independent assessments by reputable third parties, underscore our dedication to maintaining a secure environment for all our users.

Secure Access

We employ industry-standard practices like Single Sign-On (SSO), role-based access control, and multi-factor authentication (MFA) to ensure only authorized personnel can access your data.

Data Protection

Yarnit leverages robust encryption methods to safeguard your data at rest and in transit. We also maintain a secure multi-tenant architecture, isolating your information from other users.

Security Compliance

Yarnit adheres to industry best practices and undergoes regular security assessments to maintain optimal security posture.

Our Approach

Data Retention

We retain customer data for the duration of service usage. Upon account deletion or contract termination, we ensure the removal of customer data within 48 hours. AWS handles disk and physical media sanitization.

Encryption

All customer data is encrypted at rest and in transit using strong encryption methods like AES-256 and TLS v1.2. This ensures your data is secure, whether stored or in transit.

Incident Management

Our incident response framework ensures consistent and efficient handling of security incidents. This includes detection, severity assessment, containment, eradication, and recovery. We work closely with clients to devise long-term solutions when necessary, keeping them informed throughout the process.

Access Control

We implement strict segregation and access control principles. Client data is categorized by sensitivity and confidentiality, with access restricted to those with legitimate needs. Our principle of least privilege ensures employees have only the necessary access for their roles. Multi-Factor Authentication (MFA) adds an extra layer of protection

Privacy

Yarnit’s robust multi-tenancy architecture ensures the isolation and protection of each customer’s data, maintaining confidentiality and integrity across our platform.

Vendor & Partner Selection

We exercise diligence in selecting third-party vendors, aiming to ensure they share our commitment to responsible AI practices. This ongoing oversight helps maintain high standards.

Cloud Hosting

Yarnit leverages industry leading cloud hosting, with data stored globally.Our data replication across multiple regions ensures high availabilityand resilience.

Personnel

Security is a shared responsibility at Yarnit. All employees, contractors, and temporary workers adhere to confidentiality agreements and undergo mandatory security training. This training covers phishing awareness, remote work best practices, device security, and incident reporting.

Vulnerability
Management

We perform daily automated network reachability scans and periodic package vulnerability scans. External vulnerability assessments occur bi-annually. Our workloads are protected from common web exploits by WAF, and network security controls are regularly reviewed to minimize exposure to vulnerabilities.

Secure Development

Our software development cycle includes collaborative code review and stringent version control. MFA is required for source code access, and non-standard code changes undergo a rigorous change management process. This agile approach ensures continuous improvements and secure deployments.

Blogs & Resources
Two Kinds of Paid: Why Ad Budgets Can't Buy What Your Media Budget Can

What does not hold is the assumption that a ChatGPT ads budget does the same thing. It does not. Not partly, not eventually. The two run on separate machinery, and a marketer who treats them as one line item is going to fund the wrong one and wonder why the recommendation never showed up.

Ads Without Eyeballs: Decoding Performance Marketing and AI

The market just looks like it's answering with licensing instead of advertising. The key learning here for marketers? Machines aren't an audience. They're a pipeline to one: a high-intent, super-targeted form of human traffic.

Ads in AI Engines: What's Actually Happening, and Why Every Marketer Should Care

Let's walk through what's actually launched, how it's different from the performance ads you already know, and what it means for how you'll need to think about budget going forward.

The New Rule of AI Visibility: What AI Trusts Beats Where Buyers Are

Stop treating content as a list of assets, and start treating it as a trust-based content system.

The Ad That Never Retires: How Paid Media Buys You AI Visibility

AI assistants don't have opinions. They have citations. When someone asks an LLM to recommend a tool, a vendor, or a service, the model is stitching together a web of sources it trusts

Ranking on Review Sites: Getting Good Reviews for AI Visibility

AI models don't recommend products based on star ratings alone—they rely on specific, verifiable user experiences. Learn why review platforms have become AI's trust layer and how to write reviews that actually get cited.

//Adding name in custom attribute as "animate"//