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Recently, the Korean beauty brand TIRTIR has been making waves on Instagram. Everyone recognizes it either for being part of the K-Beauty wave or for its cute and eye-catching packaging. But the real reason behind its rising fame lies deeper—TIR TIR mastered the art of social media storytelling with clever captions, influencer marketing, and an innovative PR approach. A perfect example is when they sent their giant cushion foundation to Darcei, a well-known influencer. Darcei’s authentic, joy-filled Instagram reel featuring the oversized product went viral, garnering thousands of organic views. This was not a high-budget ad—it was genuine content that felt relatable and fun, igniting interest naturally and building trust with audiences.
While in the past producing such viral content might have required significant investment in photoshoots, high-profile influencers, and lengthy preparation, today’s technology makes it easier. AI-powered tools now help beauty brands quickly create professional, engaging social creatives, whether captions, images, videos or video scripts, allowing even smaller teams to compete in a visually driven marketplace. With the beauty industry generating over $650 billion worldwide, maximizing these opportunities is essential to grow and stay relevant.
Benefits of Social Media Marketing for Beauty Brands
Instagram is a platform where customers discover new products, watch tutorials, read reviews, and decide what to buy. As a visually driven platform, Instagram is a perfect fit for beauty brands.
With 41% of beauty and personal care sales happening online, having a consistent, authentic Instagram presence is critical for conversion and loyalty. Instagram offers real-time feedback and a playground to test what content resonates best with your audience. Brands like Glossier and Fenty Beauty demonstrate that consistency, combined with natural storytelling, creates trust and loyalty.
How AI Enhances Ad Creatives For Beauty Brands
AI takes Instagram ad creative capabilities to the next level by offering personalized captions, enhanced image creation, and authentic user-generated content (UGC) at scale.
Personalized Captions
Instead of generic slogans, AI analyzes conversations, competitor content, and audience interests to generate captions that feel current, personal, and exciting. AI platforms like Yarnit take this a step further by researching trends, competitors, and brand tone to create copy that’s fresh and relatable and aligned to your brand voice.
Enhanced Lifestyle Image Creation
No need for expensive shoots; AI can produce lifelike lifestyle images featuring product shots in aspirational settings, macro close-ups, and styled flat lays. Creative platforms let brands pick styles, backgrounds, and even lighting—maximizing visual appeal with minimal fuss.
AI-Generated Beauty UGC Ads
Brands create influencer-grade, user-generated content at scale. These AI-powered “smart UGC” ads boost credibility and trust by capturing the natural look and emotional punch of real customer posts—while being instantly adaptable for different product launches or messaging.If you’re curious about the real impact of UGC, our user-generated content overview blog covers everything you need to know.
Five Key Strategies for Using AI in Instagram Ad Creatives
Here’s how beauty brands can maximize impact, with real-world examples and tested tips:
1. Tap Into Cultural Moments
Brands grow faster when they align with what audiences are already talking about. Dove’s recent tie-in with the trending Amazon series The Family Man is a perfect example — they simply asked the protagonist’s family if he’s a “Dove Man.” No forced integration, no overthinking. Just a timely cultural hook that naturally connected the brand to what people were already watching and discussing.
Events like Nykaaland or other beauty festivals are excellent opportunities for cultural marketing. Brands can use AI to spot these upcoming events early and create relevant, native social creatives — from AR filters and reels to UGC contests — all aligned with what audiences are excited about. For a detailed guide on turning events like Nykaaland into DTC growth, see our blog: Nykaaland 2025: The New Playbook for DTC Experience-Led Growth.
Pro Tip: How AI Helps Here
AI can scan real-time trends, streaming conversations, and social sentiment to spot cultural moments like this early. Instead of guessing what will trend, AI surfaces relevant shows, characters, memes, and conversations your brand can plug into—and even suggests angles or lines that feel native, not forced.
2. Create Catchy Captions
Write captions that hook your audience immediately. Use simple, direct language to explain product benefits, paired with emotional or inspirational triggers, to build connection and encourage saves, shares, or clicks.
Example :
Fenty Beauty’s Diamond Bomb drop is a perfect reference—its caption uses playful word choices (“Say I do to Diamond Bomb” and shade names as hook lines) to make the product feel fun, aspirational, and scroll-stopping. The copy doesn’t describe sparkle; it performs it.
Pro Tip: Just like Fenty Beauty leans into playful shade names and visual language to make the Diamond Bomb drop feel irresistible, you can use AI tools like Ask Yarnit to generate captions that follow the same energy for your product. Yarnit studies trending caption styles, high-intent keywords, and competitor patterns, then rewrites your product details in that same punchy, sparkle-heavy tone while still staying true to your brand voice. So you get Fenty-level wordplay, but tailored to your own shades, textures, and themes.
3. Show Beauty Products in Real Life—With Real Faces
Showcase your products on diverse, real skin to build trust. Users want to see how products work in real life, so carousel ads with close-up photos and user testimonials generate authenticity and deeper connection.
Example: Estée Lauder’s Instagram is packed with close-up, high-resolution shots showing products in use on real people.
Pro Tip: If you want the exact real-skin authenticity seen in Estée Lauder’s close-up shots but don’t always have time for a whole shoot, you can use AI to generate polished lifestyle images from a single product photo. Tools like Yarnit can do this with one prompt, creating variations such as model close-ups, shelf shots, routine moments, or texture captures. Since it runs on multiple advanced models in the background, it also helps maintain a consistent look across all your products — proper when you need a full lifestyle set in minutes instead of planning multiple shoots.
To know more about creating high-quality lifestyle images for your products, read our blog on AI Product Photography for DTC Brands.
4. Build UGC Content
Turn real customer experiences into scroll-stopping creatives. Reviews, before-and-afters, or simple “first wash impressions” build trust far faster than polished product shots because they show the product working in real life.
Example:
Example (specific to your image):
Love Beauty & Planet does this beautifully with its Argan Oil & Lavender serum. In posts like the one above, the brand turns a simple customer quote (“It’s soo good… I grabbed another bottle!”) into a clean UGC-style graphic paired with a real customer photo holding the product. This combination—real face + real review + product visual—instantly boosts credibility and makes the result feel authentic.
Pro Tip:
To repurpose reviews like the one in this post, AI can pull out the most persuasive customer lines, pair them with your product visuals, and turn them into polished UGC stories. Yarnit helps you do this in minutes by extracting the best quote, matching it to your brand tone, and generating multiple content pieces so you can produce consistent review-based posts across your full product range without manually working on each creative.
5. Strategic Collaborations
Team up with another brand that shares your values or appeals to the same audience, but brings a fresh perspective or product type. When you collaborate, create a joint campaign that blends both brands’ strengths and stories. Focus on new experiences rather than simply sharing audiences—design bundles, co-branded moments, and social content that treats your communities to something memorable.
Example:
ONLY x LANEIGE partnered to launch the “Vibe Shift” campaign, blending ONLY’s winter fashion with LANEIGE’s cult skincare products. They created exclusive bundles available on Myntra and social posts encouraging self-care and seasonal style. The feeds showcased how fashion and beauty routines overlap, and the brands amplified each other's narrative by cross-posting and leveraging unique surprises for followers.
Pro Tip:
When building a cross-brand collaboration, map out both brands’ customer journeys together and identify where real-life overlaps happen (for example, winter wardrobe updates coincide with dry skin concerns). Use these natural intersections to design your joint offer, and schedule social posts to launch at those peak “need” moments. This way, the collaboration feels less like a forced partnership and more like an organic solution—making it stickier and more impactful than a standard cross-promo.
Pro Tip: AI matchmaking platforms can identify organic matches—saving time and maximizing the impact of your collabs.
Building a Winning Instagram Ad Creative: What TIR TIR Teaches
Tir Tir and these top brands set excellent examples of how beauty brands can harness social media effectively. By using AI-powered tools like Yarnit, you can streamline the creation of marketing content and social media creatives, research competitor moves and trends, and instantly generate tailored captions and lifestyle images. Yarnit’s Dreambrush tool even creates multiple image variations from a single product photo, from model shots to cozy environment portraits, helping your brand convert visual shoppers with minimal effort and expense. Integration with product display page (PDP) creators further boosts conversion by automatically populating your e-commerce store with appealing visuals
