Yarnit Campaign Intelligence turns a marketing objective and customer data into a campaign ready to activate. It identifies the opportunity, builds the target audience, recommends the budget and channel plan, and generates the communication required across email, WhatsApp, SMS and RCS. The marketer receives the customer list, timing, content and creative. Salesforce, Klaviyo or the existing campaign platform handles execution.
Marketers still connect the objective, audience, investment and communication by hand.
A commercial objective still needs to become a measurable campaign: the opportunity, audience, offer, budget, channels, timing, campaign waves and success criteria all need to be defined.
RM, CDP, loyalty and transaction systems contain the data. Marketers still need to calculate where the opportunity sits, which customers qualify and how much value each audience represents.
CRM, media, content and creative teams often work from different interpretations of the campaign. Targeting may be precise while the communication remains generic.
Campaign Intelligence coordinates the decisions that must happen before the CRM can execute.
Specialist agents and analytical tools work from one shared campaign context.
Converts a strategic or tactical marketing objective into a structured campaign plan with defined products, markets, audiences, channels, campaign waves and KPIs.
Calculates the addressable opportunity and recommends how the available budget should be allocated across audiences, channels, markets or campaign waves. Recommendations remain connected to the data and assumptions behind them.
Finds the customer groups most likely to deliver the campaign objective. Audience Agents apply behavioural, transactional, loyalty, eligibility and exclusion logic before producing the customer-level activation list.
Defines the communication architecture for each audience: channel, timing, frequency, offer, message objective and role within the campaign. Plans can combine email, WhatsApp, SMS and RCS.
Generates channel-ready copy and creative variants grounded in the campaign objective, audience context, offer and brand rules. Every asset remains connected to the audience and communication decision it serves.
Reads delivery, engagement, conversion and cost signals against the campaign KPIs. Optimisation Agents recommend changes to budget, audience priority, timing, content or creative within approved business guardrails.
Campaign intelligence turns customer and campaign data into decisions that marketers can activate. It helps determine the opportunity, target customers, budget, channels, timing, communication and success measures for a campaign. The result is an activation-ready campaign package rather than another dashboard.
A CRM stores customer information and executes campaigns. Campaign Intelligence works upstream of the CRM. It uses customer, transaction and performance data to decide whom to target, how much to invest, when to communicate and what content to use. It then passes the customer list and campaign assets to the CRM for execution.
No. Yarnit is designed to integrate with Salesforce, Klaviyo and other CRM or marketing-automation platforms. Yarnit performs planning, calculation, audience selection, communication design and content generation. The existing platform continues to manage delivery and the operational customer record.
Yarnit supports strategic and tactical campaigns. Strategic campaigns include seasonal moments, product launches, category-growth initiatives, loyalty programs and major retail events. Tactical campaigns include promotions, clearance activity, regional opportunities, store events and responses to changing performance.
The primary workflow does not replace always-on journeys such as onboarding, cart abandonment or recurring lifecycle nurture. Those journeys can continue inside the existing marketing-automation platform. Yarnit can provide audience intelligence, content or optimisation inputs when required.
Audience Agents analyse Customer 360, transaction history, loyalty behaviour, campaign response and applicable business rules. They translate the campaign objective into audience logic, apply eligibility and exclusion criteria, and produce a customer-level list ready for activation.
The marketer receives the campaign plan, budget allocation, target-audience definition, customer list, channel plan, send timing, content, creative variants, KPI framework and activation instructions. Outputs can be prepared for the CRM, CDP or marketing-automation platform used by the business.
Campaign Intelligence can plan and generate communication for email, WhatsApp, SMS or text messaging, and RCS. Final delivery depends on the retailer’s existing platforms, channel providers and customer-consent framework.
Yes. Budget Planning Agents can use audience opportunity, historical response, channel costs, campaign performance and business constraints to recommend an allocation. Marketers can review and change the recommendation before activation.
Optimisation Agents compare campaign performance with the KPIs and assumptions defined during planning. They identify underperforming audiences, channels, messages or creative variants and recommend changes to budget, timing, audience priority, content or creative.
Yes. Human review can remain at every important decision point, including campaign strategy, budget, audience selection, communication plan, content approval and optimisation. The underlying data, calculations and agent recommendations remain available for review.
Bring us a strategic or tactical campaign brief. Yarnit will show how Campaign Intelligence can calculate the opportunity, select the customers and produce the complete activation package.
Giving shape to intelligence
