COMMERCIAL DECISION INTELLIGENCE

From Commercial Data to Decisions That Drive Growth

Yarnit creates a decision layer across commercial data, analytics and business definitions, allowing teams to explore questions in familiar language and receive answers grounded in the way their organization measures the business.

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WHY THIS SOLUTION MATTERS

Go Beyond Reporting to Understand What Drives Performance

Commercial organizations have sophisticated reporting environments, but answering a new business question often requires several dashboards, manual analysis and support from a specialist team.

Measures sit in different places

Sales, activity, channel, customer and territory measures are frequently distributed across reports and data structures.

Dashboards show the change, not always the cause

A leader can see that performance has moved but may not know which territories, segments, channels or activities contributed to it.

Analysts repeatedly rebuild the same story

Time is spent extracting data, reconciling definitions and preparing recurring explanations instead of exploring more strategic questions.

HOW IT WORKS

From a commercial question to an answer the business can trust

Yarnit brings together commercial data, business definitions and KPIs to help teams explore questions in natural language, investigate performance and share findings with confidence

WHAT THE SOLUTION SUPPORTS

Commercial answers that go beyond another dashboard

Analyze performance, uncover opportunities, investigate exceptions and simplify reporting with insights grounded in your organization's commercial data and business definitions

Conversational analysis

Ask questions about a brand, territory, customer segment, channel or time period without navigating a sequence of reports.

Performance explanation

Understand what changed, where it changed and which factors contributed to the result.

Opportunity and exception views

Identify territories, segments or measures that require attention based on agreed business thresholds.

Brand and territory reviews

Create focused views for brand teams, field leadership, commercial operations and executive stakeholders.

Leadership reporting

Prepare recurring summaries of major changes, business drivers, risks and areas requiring action.

Consistent KPI interpretation

Apply agreed definitions and hierarchies so teams are working from the same commercial meaning.

FREQUENTLY ASKED QUESTIONS

Move Your Business Forward

Bring us a question that takes too long to answer today

Start with a recurring commercial report, a leadership review or one question that currently requires several people and dashboards to resolve.

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