You start typing “smartphone” into Amazon’s search bar, and almost instantly, suggestions like “best smartphones under 10k” or “smartphones with long battery life” pop up.It’s like Amazon’s already reading your mind—and that’s the power of Amazon SEO. For sellers, mastering this is the key to getting their products in front of eager buyers. Unlike Google, which aims to provide information, Amazon’s search engine wants to show products people are most likely to buy. That means it ranks not only by how relevant your product is, but also by how well it sells.
With over 300 million active users worldwide, millions of products compete for attention on Amazon every day—so making your product easily discoverable is no longer optional, it’s critical. Let’s get into seven practical tips that can help your products climb the Amazon search rankings and grab more customer attention.
Understanding Amazon SEO: How to Boost Product Visibility
Amazon SEO involves optimizing your product listings to improve their visibility when customers search on the platform.Amazon SEO is transaction-driven—connecting shoppers with products they're likely to buy.
What makes Amazon's search engine unique is its focus on sales potential. When customers shop on Amazon, they typically:
- Search for specific products (like "wireless headphones")
- Use filters to narrow down options by price, reviews, or delivery time
- Compare multiple products in the results
- Make purchase decisions based on what they find most appealing
How the A9 Algorithm Works
Amazon's A9 algorithm determines which products appear in search results and their ranking order. Developed by Amazon subsidiary A9.com, this technology evaluates multiple factors to show shoppers the most relevant products.
The algorithm considers several key elements:
- Keyword relevance: How well your listing matches what customers are searching for
- Sales performance: Products with strong sales history rank higher
- Price competitiveness: Products priced significantly higher than competitors typically rank lower
- Stock availability: Products frequently out of stock lose position
- Customer satisfaction: Positive reviews and ratings boost visibility
A9 algorithm continuously updates based on customer behavior—when shoppers search, click and buy, the algorithm learns which products best satisfy specific search queries, improving future results.
The transaction-oriented nature of Amazon's platform means your product's performance history directly influences its visibility, creating a powerful incentive to optimize listings and deliver excellent customer experiences.
Adapting to A9’s 2025 Priorities: Key Focus Areas for Sellers
Amazon’s A9 algorithm is evolving, putting more emphasis on genuine product quality and mobile-friendly listings. To stay ahead in 2025, sellers should:
- Analyze customer reviews to identify real product improvements
- Monitor market trends and competitor activity for smart positioning
- Calculate PPC and marketing costs before campaigns to maximize ROI
- Develop detailed buyer personas to tailor listings effectively
- Optimize listings for mobile users with fast-loading, clear content
Focusing on these areas aligns your strategy with A9’s shift toward authentic quality and better user experience, driving sustainable growth.
7 Essential Tips to Boost Your Amazon Product SEO
Now that you know how A9 ranks products, here are 7 proven product SEO tips to help your listings stand out and drive more sales on Amazon :
Tip #1: Finding Right Keywords for Your Products
Finding the right keywords is like finding the right keys to gain more visibility. When customers search on Amazon, they type specific words or phrases. If your product listing contains these same words, you stand a better chance of showing up in their search results.
Here are some simple ways to find effective keywords:
- Use Amazon's search box: Type words related to your product and see what Amazon suggests in the dropdown menu. These suggestions come from what people actually search for. For example, when a buyer types “keyboard,” Amazon shows general terms like “keyboard for laptop” or “keyboard for pc.”
As the buyer refines to “keyboard for gaming,” suggestions become more specific like “keyboard for gaming mechanical”keyboard for gaming under 500
Typing “keyboard for gaming wireless” narrows it further:
This progression reveals how buyers think. Sellers can utilize these insights to choose precise keywords for product titles, descriptions, bullet points, and backend search terms—ensuring listings align with actual customer searches
- Look at competitor listings: Check similar products that sell well. What words do they use in their titles and descriptions?
- Mix short and long keywords: Short keywords (like "coffee mug") have more searches but face tougher competition. Long keywords (like "insulated coffee mug with lid for travel") might have fewer searches but can be easier to rank for and often lead to more sales because they're more specific.
Once you've gathered a good list of keywords, use them naturally throughout your product listings – especially in titles, bullet points, and descriptions. To make this easier, Yarnit’s “Ask Yarnit” feature analyzes search engine results pages (SERPs) to find keyword gaps and highlights the best places to use them, helping you optimize your product for better visibility.
Tip #2: Write Product Titles That Include your Product Keywords
Your product title is often the first thing customers see in search results, but to get there, you need to include your keywords in the title. You need to balance it between capturing attention and providing important information to help the customer make the buying decision.
A strong Amazon product title should include:
- Your brand name
- The product type
- Your target keywords from the research step
- Key features (color, size, or material)
Put your most important keywords toward the beginning where they're more likely to be seen. Amazon recommends keeping titles under 200 characters, but titles between 80-120 characters often work best for visibility and readability.
For example, instead of just "Blue Notebook," a more effective title would be "GoodWrite Premium Leather Journal Notebook, 240 Pages, College Ruled, Hardcover with Bookmark, Blue."
Tip #3: Create Clear, Helpful Bullet Points
After your title and images, shoppers typically look at the bullet points to quickly understand your product's key features and benefits. This is your chance to highlight what makes your product special.
For effective bullet points:
- Focus on the most important features and benefits
- Start each bullet with relevant information
- Keep them concise but informative
- Include keywords naturally
- Show how the product solves problems
For example, Samsung Galaxy S24 Ultra uses bullet points for amazon description that showcase USPs and naturally include keywords like “mobile AI” and “Snapdragon 8 Gen 3” for clear benefits.
Remember that your goal isn't just to rank well in search results—it's to turn browsers into buyers. Your bullet points should answer customer querries.The product description can be further enhanced by tools like Yarnit for clear and persuasive message. To learn how AI can help craft better product descriptions and boost sales, check out our blog.
Tip #4: Use High-Quality Images That Show Everything
When shopping online, customers can't touch or try your products before buying. Your images need to do the heavy lifting to show what your product looks like and how it works.This isn't just a nice-to-have feature—according to UX Matters (2025), 67% of consumers consider the quality of product images "very important" in their purchasing decisions.
Amazon requires your main image to have a white background, show only the product being sold, and fill at least 85% of the image area. But don't stop there—use all available image slots to showcase your product from different angles.
Consider including:
- Close-up images showing important details
- Images showing size compared to common objects
- Product in use (or being worn for clothing items)
- Images highlighting special features
- Lifestyle images showing the product in its natural setting
- Visually showing how the product can be used or benefit buyers like Ecovacs Deebot - a robotic vacuum cleaner on amazon has the videos for highlighting the USP and how it can be used along with images that tell which surfaces its suitable for.
Make sure all images are high-resolution (at least 1000 x 1000 pixels) so customers can use Amazon's zoom feature to see details. Clear, quality images not only help your SEO by improving conversion rates, but they also make customers more confident in their purchase.
For e-commerce sellers, AI-generated visuals are becoming a smart way to meet these image standards at scale. Yarnit’s Blend AI App feature enables you to create photorealistic, on-brand product visuals quickly—ideal when traditional photoshoots aren’t feasible or you need customized visuals for different platforms.
Tip #5: Set Prices That Make Sense
Price plays a big role in Amazon's search algorithm. If your product is much more expensive than similar items, it will likely rank lower because Amazon knows customers prefer good value.
To price effectively:
- Research what similar products are selling for
- Consider your costs and profit margins
- Think about how your product quality compares to competitors
- Test different price points to find what works best
Sometimes a small discount can lead to enough additional sales to make up for the lower margin. And more sales lead to better rankings, creating a positive cycle of visibility and growth.But customers often associate very low prices with poor quality. The goal is to find a price that seems fair for the value your product provides.
Tip #6: Gather and Respond to Customer Reviews
Reviews play a crucial role in Amazon SEO. Products with more positive reviews tend to rank higher in search results. Plus, good reviews help convince new customers to buy, which increases your conversion rate and further improves your ranking.
For example : Derma Co’s sunscreen reviews resulted in sales orders going beyond 10K and made it the best seller on Amazon. The reviews are detailed enough to educate the new buyers for the brand.
How to get more reviews:
- Ensure your product quality is consistently good
- Provide excellent customer service
- Use Amazon's "Request a Review" button
- Include package inserts thanking customers and gently reminding them to leave a review
- Follow up with buyers through Amazon's messaging system (following Amazon's guidelines)
It's just as important to manage negative reviews. When you receive one:
- Respond professionally and courteously
- Address the specific issue mentioned
- Offer to make it right
- Show potential customers that you care about satisfaction
Remember that it's against Amazon's policies to offer incentives for reviews or to ask specifically for positive reviews. Focus on providing a great product and customer experience, and the positive reviews will follow naturally.
Beyond reviews, using other types of user-generated content such as customer photos, videos, and social media posts can also boost your product’s credibility and visibility.
To learn more about how to use user-generated content effectively, check out this detailed guide on User-Generated Content. Combining UGC with your review strategy builds trust with shoppers and can help improve your Amazon search rankings.
Tip #7: Use Backend Search Terms Wisely
Amazon gives sellers hidden fields where you can add keywords that don't appear on your product page but still help your product show up in search results. These "backend search terms" are perfect for including:
- Synonyms and alternate spellings
- Related terms
- Common misspellings
- Keywords that didn't fit naturally in your visible listing
For backend search terms:
- Don't repeat words already in your title, bullets, or description
- Skip punctuation and stop words (like "and," "the," etc.)
- Separate keywords with spaces
- Stay within the character limit (usually 250 characters)
- Focus on relevance—irrelevant keywords won't help
This is your opportunity to include valuable keywords that might seem awkward if placed in your customer-facing content.
How Yarnit Helps You Master Amazon SEO
Effective Amazon SEO isn't just about climbing search rankings—it's about creating real business growth. By combining strategic keyword research, compelling product titles, engaging bullet points, and persuasive descriptions, you create a comprehensive approach that works with Amazon's algorithm to boost both visibility and sales. When these elements work together, they help potential customers find your products and convince them to make that crucial purchase decision, increasing your conversion rates and Best Sellers Rank.
What’s more, you have to do all this, while keeping Amazon seller best practices in mind, so that your content is both easy to read and effective. Balancing all of these considerations while staying aligned with your brand isn’t easy, and that’s where Yarnit comes in. With its suite of offerings for ecommerce content applications, Yarnit helps sellers create retail-optimized product descriptions with SEO-enhanced titles that drive conversion. Using a multi-agent architecture, Yarnit collaborates in real-time to conduct competitor research, create copy aligned with best practices, and keep the content sounding like your brand and not AI.
With prebuilt data tools specifically designed for CPG and marketing professionals, Yarnit creates compelling product descriptions that turn browsers into buyers, streamlining your path to success in Amazon's competitive marketplace. Try Yarnit today, and make bad ecommerce SEO a thing of the past.
