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Remember the thrill of going to fairs—the colourful stalls, the lively sounds, & the joy of being part of a buzzing crowd? Nykaa just built the beauty version—and 30,000 people showed up. Three days. Delhi’s NSIC Grounds. 60+ brands. 3,000 creators and celebs. Nykaaland isn’t just an event anymore. It’s where DTC brands finally see what customers do when nobody’s hiding behind a screen.
And the smartest part? AI turns everything you witness and capture into months of high-performing content, data, and sales.
Here’s precisely what top brands took away—and how to make it work for you with AI.
Why Nykaaland Is a Game-Changer for DTC Brands
Much like Comic-Con brings fans, culture, and brands together, Nykaaland brings beauty lovers, influencers, and celebrities such as Prateek Kuhad, Jonita Gandhi, and Harsh Gujral into one high-energy space.
For DTC marketers, the insight comes from observing actual customer behavior: What products attract attention? Which sessions fill quickly? What skin concerns keep coming up? This direct exposure gives brands real stories and cues that digital data can’t capture.
Over three days, brands collected genuine booth reactions, tutorials, transformations, and testimonials that could be translated into authentic storytelling and innovative marketing strategies.
Nykaaland offered a rare chance for brands to build emotional connections face-to-face and harvest content and insights that last long after the event closes.
5 Moves That Made Brands Win Big at Nykaaland
Immersive Brand Experiences
Brands created engaging, hands-on activities to build memorable connections with attendees.
Example: KayBeauty’s bridal look masterclass attracted crowds eager to learn expert techniques.
Personalized Customer Engagement
Real-time interactions between influencers, experts, and customers fostered trust and education.
Example: Cetaphil’s session with Ankush Bahuguna and Dr Aparijita Lamba combined credible advice with influencer appeal.
Exclusive Launches
Several brands, like H&M, used Nykaaland as a platform to build anticipation ahead of official launches. H& M showcased its upcoming fashion and beauty collections, including over 200 products from its vegan makeup and skincare range, with plans to launch soon on Nykaa and Nykaa Fashion.
Data Collection via Incentives
Free samples and contests encouraged visitors to share preferences and contact details.
Authentic Influencer Collaborations
Brands partnered with influencers to enhance visibility and create genuine content.
Example: The “Who Am I” campaign and Tir Tir’s interactive games drew organic attention.
Content Generation & Repurposing
Marketers should capture quality event content to fuel marketing campaigns and social media storytelling long after the event ends.
How AI Streamlines Every Step for DTC Brands
At an experience-packed festival like Nykaaland, DTC brands walk away with demos, creator moments, live sessions, freebies, and massive footfall—but the real challenge is turning all this raw content into ongoing campaigns. That’s where AI fits naturally into Nykaaland’s playbook.
Product Showcases Become SEO-Optimized PDPs
AI can take booth photos, masterclass clips, and product demos and turn them into high-quality, buyer-intent product descriptions that keep event launches discoverable across platforms like Nykaa, Amazon, and Shopify. This ensures that the excitement of the event translates into ongoing online visibility.
At events like Nykaaland, brands introduce products that need to stay discoverable long after the weekend ends. Yarnit’s PDP generator helps quietly keep that momentum by turning SKU data into SEO-aligned, marketplace-ready product pages and updating them with ongoing keyword and competitor insights—so the launch energy doesn’t fade online.
Event Content Gets Repurposed Into Multiple Marketing Assets
One 15-minute masterclass can be repurposed into short-form videos for TikTok/Instagram Reels, carousel posts for social media, email headers and body copy, educational blog content, & retargeting ads—all automatically formatted and optimized by AI platforms like Yarnit. You capture once; it scales across every channel without manual repetition.
Customer Testimonials Transform Into Targeted Marketing
Attendees provided feedback at the event. AI captures these moments—"Finally found my shade match," "Doesn't clog my pores"—and automatically repurposes them into social proof carousels for Instagram, email snippets highlighting specific benefits, retargeting video ads featuring real customer voices, and product page testimonials. You're not making claims; your customers are, and AI distributes their authentic voice across every relevant touchpoint.
High-Quality Lifestyle Imagery Scales Automatically
Rather than commissioning repeated photoshoots, AI generates on-brand lifestyle images that showcase products in real-world contexts. One product photo becomes 20+ variations—on different skin tones, in various settings, with different lighting and moods. This extends the event's visual storytelling across email, social, and your website without additional production costs.
Customer Feedback Becomes UGC Fuel
You collected customer preferences and pain points at the event ("dry skin," "sensitive to fragrance," "wants long-lasting wear"). AI uses this feedback data to intelligently recreate and scale authentic UGC-style content that feels community-driven, not branded. The emotional connection attendees felt at the festival stays alive in your ongoing marketing without asking them to create content manually.
Nykaaland and AI are Catalysts for DTC Brand Growth
Nykaaland 3.0 demonstrates the power of live experiences in building lasting connections and loyalty for DTC brands. Blending culture, entertainment, and commerce, it creates meaningful moments that extend beyond the event itself.
For DTC brands, turning these moments into ongoing engagement assets is key, and platforms like Yarnit provide a unified solution to streamline everything—from Seo-optimized product pages and content repurposing to authentic UGC and lifestyle imagery creation. This integrated approach helps brands scale efficiently while maintaining strong customer relationships and brand consistency. Combining Nykaaland’s experiential energy with Yarnit’s operational strength unlocks new possibilities for sustainable DTC growth.
